[HCM-Actively Recruiting] Content & SEO Specialist

Recruitment

About the job

Content & SEO Specialist

Location: HCMC

Department: Marketing

Report to: Marketing Manager

About ClassIn

ClassIn is a professional technology ecosystem dedicated to education. In 2020, ClassIn was listed in the top 50 Global Edtech by GSV. We’ve been working with more than 60K educational institutions across the globe. In Vietnam we’ve served more than 200 clients. We are proud to be experts in helping traditional schools and after-school tutoring companies transform their businesses with online technology.

Job Overview

The ideal candidate will be responsible for developing and implementing content strategies that enhance our online visibility, drive organic traffic, and contribute to overall brand awareness. This role requires a deep understanding of SEO principles, excellent writing skills, and the ability to create engaging and informative content across various platforms.

Key Responsibilities:

  1. Content Strategy and Creation: (40%)
    1. Develop a comprehensive content strategy aligned with the company’s goals, target audience, and brand voice.
    2. Create high-quality and engaging content such as articles, blog posts, ebooks, infographics, videos, interviews, podcasts, and more, catering to various stages of the customer journey.
    3. Assist in creating marketing collateral, including communication events, product presentations, product use cases, brochures, landing pages, and website content.
    4. Collaborate with education experts, the Business Development team, and stakeholders to ensure content accuracy and relevance.
    5. Ensure consistency in design elements across all materials, maintaining brand guidelines and visual identity.
  2. SEO Strategy and Implement: (30%)
    1. Conduct thorough keyword research to identify opportunities for improving organic search rankings.
    2. Implement on-page SEO best practices, including optimizing meta tags, headers, and content structure.
    3. Collaborate with the marketing team to develop and execute a comprehensive SEO strategy.
    4. Stay informed about industry trends, SEO algorithm updates, and best practices to ensure ClassIn’s content remains competitive.
  3. Content Distribution: (20%)
    1. Develop a distribution plan to effectively promote content through various channels, including social media, email marketing, and paid advertising.
    2. Collaborate with the social media team to ensure content is shared consistently across platforms.
    3. Utilize marketing automation tools (Hubspot) to schedule and automate content distribution, ensuring timely and relevant delivery.
  4. Analytics and Reporting: (10%)
    1. Monitor and analyze website performance using tools like Google Analytics.
    2. Provide regular reports on key performance indicators (KPIs), including organic traffic, keyword rankings, and content engagement.

Qualifications:

  1. Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  2. Proven experience as a Content Writer, Copywriter, or Content Specialist.
  3. Excellent writing and editing skills, with the ability to create content for different audiences.
  4. Strong understanding of SEO principles and best practices.
  5. Experience with SEO tools such as Google Analytics, SEMrush, or Moz.
  6. Familiarity with content management systems (CMS) and basic HTML.
  7. Proficiency in graphic design software (e.g., Canva, Adobe Illustrator, Photoshop) and video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro).
  8. Creative mindset with the ability to think strategically and execute tactically.
  9. Excellent communication and collaboration skills.

Salaries & Benefits

  • Competitive pay package
  • Social insurance and 13th-month salary
  • Free parking and allowances
  • Internal & self-development training
  • Active working environment
  • Flexible working hours depending on individuals’ responsibilities

Application

Attach your CV and Send email to Ms. Thuong Nguyen

HR Generalist

thuong.nguyen@classin.com

Find our other vacancies at: https://classin.vn/category/tuyen-dung/?utm_source=website&utm_medium=mainmenu

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