ABOUT THE JOB

Marketing Manager

Location: Ho Chi Minh City (On-site)

Department: Marketing

ABOUT CLASSIN

ClassIn provides a full-solution for Online-Merge-Offline (OMO) and all kinds of teaching needs. Our cutting-edge technology enables educators to create engaging, interactive, and efficient learning experiences for students of all ages and backgrounds.

At ClassIn, we understand that the future of education lies in blending the best of both online and offline worlds. That’s why our platform offers a comprehensive suite of tools and features designed to support teachers in delivering high-quality instruction, whether it’s in a traditional classroom setting or through virtual learning environments.

Our mission is to empower educators to reach their full potential and help students achieve their academic goals, regardless of where they are or what resources they have available. By joining the ClassIn team, you’ll have the opportunity to be at the forefront of educational innovation and make a positive impact on the lives of learners everywhere.

Among our global partners are Oxford University Press, Pearson, Sony Global Education, TAL, New Orientals, and Peking University. In Vietnam, we are working with Hocmai – Galaxy Education, Edupia, and many more.

KEY RESPONSIBILITIES

1. Lead Generation & Marketing Strategy

• Own and deliver monthly/quarterly MQL targets, ensuring marketing directly contributes to pipeline growth and revenue
• Develop and execute quarterly and annual marketing plans aligned with business objectives
• Manage full-funnel performance (Traffic, leads, MQL, SQL), continuously improving CPL, conversion rates, and ROI
• Work closely with Sales to analyse market trends and customer insights to refine targeting and messaging, improve lead quality, and accelerate conversion

2. Digital & Content Marketing Execution

• Manage and grow key channels and communities

• Lead the development of high-impact sales and marketing materials (presentations, demos, case studies) that support brand positioning and demand generation
• Drive cross-functional brand alignment by partnering with Sales, Technical Solutions, and HR to ensure consistent messaging, positioning, and market representation across all touchpoints

3. Event & Partnership Marketing

• Identify, evaluate, and prioritize strategic partnerships that align with business objectives and revenue growth
• Lead the end-to-end planning and execution of workshops, exhibitions, and co-marketing initiatives aligned with growth and targets

And other relevant tasks that the company requires

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Experience in EdTech, SaaS, Technology, or B2B industry is strongly preferred
• 3–6 years of marketing experience, with proven ownership of lead generation and measurable business impact
• Demonstrated experience managing full-funnel marketing and driving pipeline growth
• Strong strategic thinking, decision making, and execution independently
• Data-driven mindset with solid analytical and performance optimization capability
• High level of accountability, resilience, and problem-solving ability
• Strong stakeholder management and cross-functional collaboration skills
• Experience managing marketing tools, CRM, and performance analytics platforms
• Leadership (managing full-time and interns)
• Fluent in English (written & spoken)

SALARY & BENEFITS

• Full-salary probation and social insurance
• Up to 15 leaves per year
• Young, dynamic, enthusiastic, and modern working environment
• Various internal activities: Annual health check, Women’s Day, Children’s Day, Mid-Autumn Festival, Tet Festival, company trip, etc. and other benefits under the provisions of the company

CONTACT

Send an application email to Ms. Thuong Nguyen – HR Generalist – thuong.nguyen@classin.com

Find our other vacancies at: https://classin.vn/tuyen-dung/

Follow ClassIn on Facebook: https://www.facebook.com/classinvn

Follow ClassIn on LinkedIn: https://www.linkedin.com/company/classinvietnam/

Please note that, due to the large number of applicants, only suitable candidates will be contacted and receive responses. We deeply appreciate your understanding and interest in the position and look forward to working with you.